Managing Expenses. Driving Profits.
Mikan Associates help clients anticipate the best type of business to book at a given time and understand precisely how far in advance it should do so. Our solutions can also help clients estimate what the room rate trend will be, through what channel it will be booked, and drive additional services and amenities. This kind of information increases our clients’ competitive edge and helps them charge the maximum room rate.
Better Manage Expenses
Having detailed insight into all expense categories and occupancy metrics can realize significant cost savings allowing more resources to be put toward innovative renovations and introduce product offerings that enhance and custom tailor the guest experience. Our data and analytics solutions help clients analyze data such as payroll trends and employee overtime in the context of forecasted vs. actual occupancy.
Guide Strategic Direction
The key to guest retention and advocacy is understanding and delivering on customer preferences. Guest surveys that obtain feedback on why guests choose their hotels, why they return, and how they make their booking decisions not only gives strategic insight into guest behavior, but provide valuable attitudinal knowledge for longer term planning. And, by quickly tapping into daily guest comments, management can easily identify what guests like about a stay and where they might wish to see improvement.